Branding is about discovering who you are and tapping into your unique essence, but not everyone knows how to do that. Often people are quick to typecast you, but it’s important to embrace your quirks and carve out your own lane in an industry that is quick to judge. To do this, you need to be crystal clear about who you are and what you stand for. You need to embrace your strengths and decide which facets of yourself matter most. In Hollywood, being a black woman has presented challenges, but it’s important to make it crystal clear who you are and not let others decide for you. Carla had to overcome people not knowing what she was and figure out whether she was good at comedy or drama, but ultimately decided to embrace character acting as a longevity lane. It’s important to embrace who you are and put it out there, as those quirks and uniqueness are what make you you.
The first way to control your branding is to be crystal clear on who you are. This involves taking a deep dive into yourself and figuring out what makes you unique. What are your strengths, weaknesses, quirks, and talents? What values do you hold dear? What sets you apart from everyone else? It can be helpful to ask others for feedback as well, as they may see things in you that you don’t see in yourself.
Once you have a clear understanding of yourself, you can start to think about how to showcase that to the world. This involves creating a brand identity that reflects your values and personality. Your brand identity encompasses everything from your name, logo, and color scheme to your tone of voice and the content you create.
One important thing to keep in mind when creating your brand identity is consistency. Your brand should be consistent across all platforms, from your website and social media to your business cards and email signature. This consistency helps to reinforce your brand identity in the minds of your audience and creates a cohesive, professional image.
Another important aspect of branding is storytelling. People connect with stories, and your brand story is what sets you apart from the competition. Your brand story should be authentic and reflect who you are as a person. It should also resonate with your audience and make them feel a connection to you and your brand.
Once you have your brand identity and brand story in place, it’s important to think about how you will market yourself. This involves creating a marketing strategy that includes tactics such as social media, content marketing, public speaking, networking, and advertising. Your marketing strategy should be tailored to your target audience and should be designed to reach them where they are.
Of course, branding is an ongoing process. It’s not something you do once and then forget about. Your brand will evolve over time as you grow and change as a person, and it’s important to keep your brand identity and messaging up-to-date to reflect those changes.
In conclusion, branding is a discovery of who you are. It involves taking a deep dive into yourself, understanding your strengths and weaknesses, and creating a brand identity that reflects your values and personality. It’s about being consistent, authentic, and telling your brand story in a way that resonates with your audience. By taking control of your branding, you can create a professional, cohesive image that sets you apart from the competition and helps you achieve your goals.
Check out Carla’s book The Actor’s Guide to Self-Marketing!